First response to emotional distress

Anat Friedman-Coles

Executive Vice President for Business Development and Marketing

Leads the Association’s business development, marketing, and communications activities. In her role, she initiates and manages strategic partnerships to expand the Association’s training programs and increase its revenue streams, while overseeing marketing strategy, digital presence, and media exposure.
Anat is a partner in shaping the strategic direction of the Association and works to strengthen its organizational infrastructure and corporate governance, with a commitment to deepening EmotionAid’s impact in Israel.
She brings extensive professional experience in business development, marketing management, and leading strategic initiatives across the public and private sectors.

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