EmotionAid® Mobile App

The Rational

EmotionAid® is a simple, five-step toolbox for self-regulation and emotional first aid. EmotionAid® can be used by Anybody, Anywhere and Anytime. As per our organization's mission, we are committed to treating people by reducing their mental stress and teaching them how to prevent and handle post-trauma and burnout. The decision to develop an interactive, mobile application is our way to enable maximum accessibility of EmotionAid® and thus help as many people as possible handle and prevent the accumulation of day-to-day stress. Our long-term goal is that the EmotionAid® mobile app will enable us to achieve financial sustainability, as well as to offer our programs and hold research independently of donations.

General

The EmotionAid® mobile application ('app') is a revolutionary app that combines an effective therapeutic concept suitable for the 'always online' generation, with a uniquely designed user experience.
Matching the content (method) to the medium (app) will provide instant results thanks to the simple EmotionAid® 5 Step toolkit that was designed for an app that goes with you everywhere.
Provides a user experience that combines a scientifically-proven guided approach with an interaction that simulates a therapeutic dialogue.

The expected results

a. Continuously lowers stress

b. Prevents development of stress-related symptoms

c. Provides on-the-spot self-regulation and emotional first aid

d. Educates on how your body reacts based on neuro physiology

e. Will create a large, stress-assessment database

Next steps

1. Finalize design

2. Develop the software

3. Marketing

4. Release two software updates during Year One

5. Translate to additional languages

Design

EmotionAid® is a toolkit of five simple steps for self-regulation and emotional first aid.

Based on cutting-edge tools from Somatic Experiencing and the latest developments in brain research, EmotionAid® shows patients how to both handle and prevent anxiety, burnout, stress and trauma.

Just as we can strengthen our physical muscles with exercise, we can strengthen our nervous system (our emotional muscle) and restore its resilience by practicing healthy responses to threat and trauma.

Specially designed for the public at large and professionals who work in situations of stress, EmotionAid® can be used on the spot, anywhere and anytime.

Future Developments

a. Development of programs dedicated to a variety of sectors

b. Design a variety of various characters/avatars, appropriate for different genders and ages

c. Cultivate relationship with strategic partners.

Budget

Expenses	2020	2021
Item	Cost in USD	Cost in usd
Design	40,000$	20,000$
Development	30,000$	20,000$
Marketing		100,000$
Total	70,000$	140,000$