The Rational
General
- The EmotionAid® mobile application ('app') is a revolutionary app that combines an effective therapeutic concept suitable for the 'always online' generation, with a uniquely designed user experience.
- Matching the content (method) to the medium (app) will provide instant results thanks to the simple EmotionAid® 5 Step toolkit that was designed for an app that goes with you everywhere.
- Provides a user experience that combines a scientifically-proven guided approach with an interaction that simulates a therapeutic dialogue.
The expected results
a. Continuously lowers stress
b. Prevents development of stress-related symptoms
c. Provides on-the-spot self-regulation and emotional first aid
d. Educates on how your body reacts based on neuro physiology
e. Will create a large, stress-assessment database
Design
EmotionAid® is a toolkit of five simple steps for self-regulation and emotional first aid.
Based on cutting-edge tools from Somatic Experiencing and the latest developments in brain research, EmotionAid® shows patients how to both handle and prevent anxiety, burnout, stress and trauma.
Just as we can strengthen our physical muscles with exercise, we can strengthen our nervous system (our emotional muscle) and restore its resilience by practicing healthy responses to threat and trauma.
Specially designed for the public at large and professionals who work in situations of stress, EmotionAid® can be used on the spot, anywhere and anytime.
Budget
Phone App – COST (USD)
Expenses | 2020 | 2021 | 2022 |
|---|---|---|---|
Design | $10,000 | $20,000 | $10,000 |
Development | $40,000 | $30,000 | $30,000 |
Marketing | $15,000 | $20,000 | $20,000 |
Phone App Manager | $10,000 | ||
Subtotal | $75,000 | $70,000 | $60,000 |